The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.
The relationship also enables CreditReport.com to view natural and paid search data across multiple engines in one integrated report.
“We wanted to make our mark in search,” said Bruce Cornelius, CMO of CreditReport.com.
He added that the three criteria for selection were best-of-breed technology, a dashboard to view activity across major search engines and an integration framework.