Allegacy Federal Credit Union asked Coyne Beahm Advertising, Greensboro, NC, to create and implement direct mail campaigns for converting existing checking account holders and raising the number of automotive loan applications.
The direct outreach is intended to build business for Winston-Salem, NC-based Allegacy's new Eagle account. Point-of-sale marketing will support as part of a parallel marketing effort. Billings were not disclosed. Feedback from the direct mail push is expected by year-end.
Allegacy claims to be among the top five credit unions in North Carolina. The award to Coyne Beahm marks the agency's entry into the financial services market.