Marketing agency Creaxion, Atlanta, introduced a Web-based suite of direct marketing products yesterday designed to allow owners of small and midsize businesses to manage all aspects of their direct marketing efforts via the Internet.
The new service, Click Creaxion, allows businesses such as florists, dry cleaners, dentists and accountants to choose prepackaged direct mail concepts, including letters, letters with coupons and postcards, according to Creaxion. The service allows small-business customers to launch a complete direct mail campaign in less than 30 minutes.
Prices start at 79 cents per piece, which includes printing, folding, sealing, sorting, postage and mailing.
The Click Creaxion service also allows customers to upload customer lists or to purchase new lists from Click Creaxion. Each direct mail piece processed through Click Creaxion is barcoded, allowing business owners to monitor campaign effectiveness.
Click Creaxion was developed through a strategic marketing agreement between Creaxion and one of its clients, Click Tactics, Atlanta, an advertising and marketing services provider.