Creaxion, Atlanta, has signed an exclusive, one-year agreement with the FTD Association to promote Click Creaxion, its new do-it-yourself direct marketing service, to florists across the country, the company said yesterday.
FTD, an association of professional retail florists, will market the service to its 13,000 members in the United States and Canada through the association's Web site, monthly newsletters and other collateral.
Click Creaxion allows small-business owners to manage all aspects of their direct marketing services through the Internet. The service gives users the ability to create and launch a direct mail campaign in 30 minutes or less, Creaxion said.
Florists will be able to choose from an array of professionally designed prepackaged direct mail concepts, including letters with coupons and postcards. Prices will start at 79 cents per piece, which includes printing, folding, sealing, sorting and mailing.
The Click Creaxion Web site will incorporate the FTD Association's look and feel into the design of prepackaged direct mail concepts tailored to the marketing needs of the floral industry.