Creative Direct Response Inc., Crofton, MD, formally opened a division called 1st Degree.
The division will create fundraising programs for nonprofits, incorporating mail, public relations, cause marketing, corporate sponsorship and relations, technology and advanced giving.
1st Degree is concluding a six-month program for the USO. Dubbed the USO Care Package, the program generated revenue and gifts-in-kind from nearly 20,000 online donors.
Laura Hunt, previously vice president of national accounts at Kintera Inc., will run 1st Degree.