PurchasingCenter.com, Burlington, MA, a Web start-up company that is creating a portal site for the business-to-business sale of industrial supplies and equipment, selected direct response advertising firm CPS Direct, Woburn, MA, yesterday as its agency of record. The planned $1.5 million campaign will include brand identity, print advertising, direct mail, Web banners and e-mail. PurchasingCenter.com will enable businesses to find and order products and also will offer supplier directories, requests for quotes, job listings, message boards, excess inventory auctions and content.
