CPC Associates Inc. has acquired the assets of survey data compiler American Smoker Registry for an undisclosed sum, the Horsham, PA, list company said yesterday.
As a mailing list compiler, broker and manager, CPC will benefit from the acquisition by expansion of its compilation methods and adding to its data, the company said.
Formerly based in Pine Top, AZ, ASR compiles exact date of birth data on smokers for major tobacco companies’ use in direct mail campaigns.
In other news, the company debuted its CPC Canadian New Movers database of 450,000 last-three month new movers in British Columbia, Alberta, Ontario and Quebec. The list is sourced from telephone directories and has a base price of $85/M. Selects include geography, gender, dwelling type, ethnicity, religion and telephone numbers.
