COXnet, the online division of Cox Newspapers, will use Tacoda's Audience Management System, Tacoda said yesterday.
Financial terms of the contract were not disclosed.
The AMS will help COXnet track users across its networks and simplify serving ads to people with similar demographics and interests, according to Tacoda, New York.
Cox Newspapers, Atlanta, produces 17 daily newspapers and 25 non-daily publications. COXnet's online destinations include: The Atlanta Journal-Constitution's ajc.com; The Austin American-Statesman's Statesman.com; DaytonDailyNews.com; and PalmBeachPost.com.
