Coupons Inc. is printing coupons with GS1 DataBar barcodes, which provide more information than UPC/EAN barcodes. Due to the ability of the GS1 DataBar to track customer compliance with the offer and vary the value of the coupon to a greater extent, it is expected to become the industry standard on all manufacturer’s coupons over the next two years. L’Oreal and White Wave Foods have already adopted the GS1 barcode.
Coupons Inc. to have more information on barcodes
