International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands. Rapp, an Omnicom direct marketing agency, will handle digital initiatives for Coty’s Sally Hansen brand, and its licensed Guess, Halle Berry, Beckham and Playboy brands.
The scope of the work includes everything under the digital umbrella aside from media buying – previously consolidated under OMD – including website design, display, e-mail, social media, CRM, analytics, according to Rapp’s New York MD Terry Young.
Sales at the Paris- and New York-based Coty totaled about $4 billion for its last fiscal year.
“In partnership with Rapp, we will be able to better serve the needs of our consumers by providing new ways to enhance their well-being,” said Steve Mormoris, Coty’s SVP of global marketing, in a statement released to DMNews.
Mormoris could not be reached by telephone by press time.
It was not immediately clear who the incumbent agencies were on the brands, but Young said it was a competitive pitch that resulted in the consolidation of the brands under the single agency.