Hitmetrix - User behavior analytics & recording

Costly diet pill e-mail

E-mail marketer Sili Neutraceuticals was fined more than$2.5 million by Federal district court of Northern Illinois for violating the Can-Spam Act by sending e-mails that contained misleading subject lines and didn’t offer an opt-out mechanism. The complaint said that Sili had been marketing Hoodia and human growth hormone supplements since 2004 via e-mail, which contained links to Web sites that made false claims about the product.

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