Corporate Graphics, Minneapolis, a data processing and services provider, said yesterday that it was awarded an NCOALink limited-service provider license by the U.S. Postal Service.
NCOALink processing is a method by which mailing lists are updated with information from address change cards filed by USPS customers. NCOALink took effect Oct. 1, replacing the previous NCOA service. The system will also be used to replace the USPS’ FASTforward Mailing List Correction service, which ends Sept. 30.
NCOALink encodes consumer names and addresses into an 11-digit number rather than supplying this information in text form. It was developed in response to the need for increased consumer privacy and information security. Only companies that have become licensees will be able to provide NCOA services.
The limited-service provider NCOALink database gives mailers more change-of-address moves than FASTforward, since it uses 18 months of up-to-date address information versus the FASTforward database, which provides 13 months of up-to-date address information.
