Web analytics and precision marketing solutions provider Coremetrics has signed a three-year renewal contract to provide AnnTaylor Stores Corp. with a suite of on demand solutions designed to optimize the company’s online marketing and merchandising activities, site navigation, content and tools.
New York-based Ann Taylor is a women’s specialty clothing and accessories retailer that operates 856 stores in 46 states, the District of Columbia and Puerto Rico. The company also sells merchandise through its online stores– www.anntaylor.com and www.anntaylorloft.com.
San Mateo, CA-based Coremetrics‘ precision marketing solution is powered by LIVE Profiles, which enable businesses to perform detailed data mining. Using LIVE Profiles, companies can target customers based on their behavior, building a multichannel view that allows businesses to attract high-value customers, optimize their Web experience and increase their lifetime value.
Coremetrics said it differentiates itself in the marketplace with its integrated digital marketing platform, which offers insights to maximize a business’s digital marketing activities–from guiding the performance of creative, to optimizing each customer’s experience throughout the purchase cycle, to measuring and comparing various activities that drive traffic to its sites.