Web analytics firm Coremetrics introduced Coremetrics Search yesterday, a closed-loop solution for creating, managing and optimizing pay-per-click marketing campaigns across various search engines.
The new functionality aims to let marketers consolidate search engine marketing, target high-value customers via better merchandising and boost the value of acquired online visitors through integrated Web analytics. This is all done through a single interface.
Also, Coremetrics, San Mateo, CA, is making Coremetrics Search available to a broader range of firms beyond select clients. This program creates, places and optimizes pay-per-click marketing campaigns.