Coremetrics, a Web-based marketing analytics solution provider, and Performics, Chicago, an online marketing services company, said yesterday they have partnered to offer a solution that lets marketers manage pay-for-performance online customer acquisition programs and in-depth customer analytics in one unified piece.
Coremetrics, Burlingame, CA, will track and measure Performics' affiliate, search and e-mail marketing programs through its Marketing Management Center, a measurement solution that presents analysis of all marketing campaigns in a single interface.
The MMC provides metrics for all online advertising channels, letting companies adjust and renegotiate marketing expenditures and vendor deals based on performance and revenue derived from each program.
