Coremetrics, a provider of hosted Web analytics, opened an office in London to serve its European clients.
Called Coremetrics Europe Ltd., the new subsidiary will work on 20 international brands in Europe. Software industry executive Frank Lombos was named regional vice president of the subsidiary.
Based in San Mateo, CA, Coremetrics serves 350 brands such as The Weather Channel, Williams-Sonoma, Victoria's Secret, CompUSA, Bank of America, Eddie Bauer, Motorola and Columbia House.
The company's Coremetrics 2005 Web analytics platform captures and stores customer and visitor click-stream activity to build lifetime individual visitor experience profiles for e-commerce efforts.
