CoolSavings says it developed a solution that targets online trial offers only to those consumers with a propensity to buy the product or service later.
Introduced yesterday, the Lead Generation Profit Select uses a proprietary segmentation model based on geographic, demographic and behavioral data points from the more than 24 million households in CoolSavings' member database.
CoolSavings said Lead Generation Profit Select is targeted to membership clubs, publishers, subscription services and other companies that rely heavily on marketing through the use of free trials.
CoolSavings can increase the effectiveness of custom models because of the 260 data points it has collected on its 24 million registered members, said Matthew Moog, CoolSavings president/CEO.
