Interactive marketing services company Coolsavings, Chicago, and data services provider Alliant Cooperative, Brewster, NY, announced the launch yesterday of Soft Offer Scoring, an online solution that uses offline modeling methodology to improve pay-up rates for soft offers.
Used in conjunction with CoolSavings’ lead generation service, Soft Offer Scoring employs block group level scores developed from Alliant Cooperative Data Solutions’ TransactionBase data. This information is combined with CoolSavings’ database of behavioral and demographic data to create custom models that target soft offers to consumers who have a high propensity to pay.
According to both companies, Soft Offer Scoring will benefit companies that use soft offer promotions, including magazine and newspaper publishers, book, music and continuity clubs and agencies, which face the dual challenge of increasing their number of consumer leads while marketing to consumers who will pay for the promotional offers.
