Context Is the New Black [Video]

If there’s one thing today’s inundation of data has done, it’s made it easier for marketers to understand who they’re talking to. Katrina Conn, VP of marketing services at StrongView, spoke in detail with Direct Marketing News Editor-in-Chief Ginger Conlon about marketers’ newfound potential for highly contextual, smart marketing during our 2015 Marketing&Tech Innovation Summit.  

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