Content Prospecting – Support Direct Sales Reps with Lead Nurture Best Practices

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When: Tuesday, February 26, 2013
1:00 – 2:00 p.m. EDT

  • Differentiate yourself from the rest of the sales pack by becoming your prospect’s trusted expert
  • Learn how to easily source content and deliver to your prospect meaningfully
  • Repeatable content messaging techniques to move your sales cycle along without trying your prospect’s patience
  • Leveraging cloud-based marketing automation tools to engage both sales and marketing as well as to deliver outcomes, and more.

Featured Speakers:

Janelle Johnson
Director, DemandGen Marketing, Act-On

Janelle Johnson manages everything from email marketing, webinars and content creation to lead generation and lead nurturing. Janelle is a key player in the development of all processes for lead and pipeline cultivation and maturation, overseeing reporting and metrics for executive stakeholders, while maintaining a keen focus on increasing conversion rates. Prior to joining Act-On, she was at Cisco Systems as a Field Marketing Manager. Throughout her career, Janelle has specialized in driving tight alignment between sales and marketing. 


Bret Smith
Founder and Managing Principal, High-Impact-Prospecting

With over 25 years of experience in Global Sales, Marketing, Alliances & BizDev, Bret is a master of audience recruitment and solution selling. Bret is talented in translating abstract features and benefits into meaningful value propositions and then delivering them to laser-targeted audiences, creating high-impact outcomes for clients like, SAP, Adobe, TomTom, Intel, Pitney Bowes, CenturyLink, Aberdeen Group, Harvard Business Review, MasterCard Business, Epicor and many others. Bret is a prolific blogger around a variety of subjects and has contributed dozens of articles to B2B Marketing, SMX, MBO, DemandCon, BrightTALK and others and authored compelling content for Harvard Business Review, UBM, Online Marketing Summit, Integrated Marketing Summit and Netline.

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