More than 80% of marketers believe that well-organized, high-quality content is essential to developing a brand, according to the Forbes CMO Practice. One reason, says 78% of respondents: Content marketing improves sales effectiveness.
This compilation eBook contains a bevy of Direct Marketing News content that reflects the triumphs and challenges of contemporary content marketing, as well as how to adapt those winning strategies for your marketing organization and overcome the difficulties that come with this burgeoning customer engagement practice.
