Consumers don’t want to be treated like a herd of sheep—being shepherded down the same purchase funnel and being fed the same generic offers. No, consumers want individualized experiences and targeted messaging. In fact, a new report by Autopilot shows that three fourths of the nearly 1,500 U.S. consumers surveyed are more likely to respond to a personalized offer than the 17% of consumers who are more likely to respond to a generic offer. In fact, 72% of consumers feel frustrated when they receive generic marketing that doesn’t relate to their interests or past purchases.
Harvesting consumer data can help marketers determine how and when consumers want to be communicated to.
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