Consumer-Generated Content: How best-in-class brands and retailers get it right

Consumers are more connected and empowered than ever before – and every shopping journey is shaped by an unprecedented amount of information, opinion, and conversation. Marketing has never been harder or more exciting as we face the promise – and challenges – of mobile, omni-channel, personalization, and social.
 
One thing is certain: Nothing gets you closer to shoppers than consumer-generated content. The Bazaarvoice CGC Index for 2016 looks at how CGC shaped Marketing and eCommerce strategies, drove business value to the bottom line, and delivered best-in-class consumer experiences.
 
Our best-in-class performing clients have much to share with the industry about how to win with consumer-generated content. While their brands and strategies are individual and distinctive, we will go over the five behaviors that shaped their success in 2016: 

  • Content collection is at the core
  • Be there in all the moments that matter
  • Customers illustrate the story
  • Active listeners win
  • Consumer engagement is a conversation
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