CONSUMER-GENERATED CONTENT (CGC): HOW THE WORLD’S BEST BRANDS AND RETAILERS DRIVE BUSINESS VALUE

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments. CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.
 
In this webcast we will examine the key components of the best-in-class Consumer-Generated Content (CGC) programs used by retail and brand clients who lead the way for the rest of the industry. You will learn:
 
• How CGC drives conversion – both online and in store
• How different types of content influence consumer behavior
• How increases in content volume shape SEO and consumer decision making 
• How to extend the reach of consumer content across the shopper journey
• How best-in-class CGC marketers leverage insights found in their content to improve products and service
 
 Don’t miss this opportunity to learn from the very best.

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