Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches, for $65 million.
Gail Goodman, CEO of Constant Contact, says the goal of the acquisition is to promote large and small business growth by helping companies find new, relevant customers.
“We want take what is already a great business to the next level by reaching the brand scale,” she says.
Though the two companies are familiar with each other from both being in the marketplace, Goodman says the two have never worked together before. Constant Contact and SinglePlatform have already begun working together, Goodman says.
Constant Contact will give small businesses the opportunity to create listings that will be delivered through SinglePlatform’s publishing partners for free. SinglePlatform’s publisher network includes 100 publishers and more than 200 million consumers.
“Our product is so well received in our community by working with Constant Contact,” says Wiley Cerilli, CEO of SinglePlatform. Cerilli will join the Constant Contact executive team as VP and general manager of SinglePlatform, reporting directly to Goodman.