National Geographic Ventures has retained Connors Communications for nationalgeographic.com following a review that included two New York and two Washington agencies.
A specialist in tech business, Connors, New York, handled public relations for nationalgeographic.com since 1996. The review took place after internal management of the account shifted within National Geographic.
“We have good momentum growing and we want Connors to help us to raise awareness in the consumer press and business and trade,” said Carol Seitz, communications manager at National Geographic Ventures, Washington. “This will help support our goals of increasing traffic and boosting e-commerce and advertising sales.”
Founded in 1985, Connors has clients such as bigchalk.com, Priceline.com, ResponseLogic, Asera, Metapa, eUniverse, Schema, HotSocket, PhotoPoint, Vettro and Visto Corp.
In addition to its New York headquarters, Connors has offices in San Francisco, Los Angeles and London. The agency recently laid off staff as a cost-cutting measure.
Nationalgeographic.com is positioned as a consumer site devoted to adventure, exploration and education.
Connie Connors, CEO of Connors Communications, said her agency was asked to “generate awareness of the brand among a broader audience. The joy about National Geographic is that they're viewed as an institution.”