Connect Direct Offers Campaign Tracking Through Browser

Connect Direct yesterday unveiled Campaign Connection, a Web-hosted service that lets its clients track results of direct marketing campaigns in real time using a standard Web browser.

The service will be available to Connect Direct clients as an optional add-on. Its features include: design, hosting and programming of all response Web pages and microsites; automatic forwarding of lead contact data to designated client e-mail addresses; and results analysis and recommendations for follow-up strategies.

Connect Direct said that the service lets clients track online response rates for a direct marketing campaign. The service begins collecting and reporting results the instant a campaign generates a response.

To view data, clients log into a personalized Web page where they can see customized tracking reports that show rates for click through, inquiries and conversion, along with side-by-side comparisons of campaign, list/media and test cell performance.

Redwood City, CA-based Connect Direct is a full-service marketing agency specializing in direct marketing for technology companies.

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