Direct marketing agency Connect Direct has formed an alliance with APPower Inc., a San Mateo, CA, application provider.
The deal requires Connect Direct, Redwood City, CA, to offer strategic, creative and project management services to APPower clients who cannot create and execute online marketing campaigns inhouse.
APPower will offer Connect Direct clients access to a two-way application integrated channel between software publishers and end-users of their products. Once integrated into a software application, APPower allows users instant access to real-time news, product updates, specials and technical support directly via that application.
