Global marketing services and technology provider Concep has opened a US office in New York. The company already has offices in London and Sydney, Australia.
The five-year-old business-to-business company has a roster of international clients, many of whom are headquartered in the United States. These include The Bank of New York, international real estate company Cushman & Wakefield, New York, and food and services provider ARAMARK, Philadelphia.
Anthony Green, former sales and marketing director at Concep, London, was named president of Concep, New York. He formerly headed US operations for the company, and is a member of the Email Experience Council as well as the Legal Marketing Association.
Green was the founding chairman of the BTB council for the Internet Advertising Bureau. Concep claims a market strength in BTB communications practices, and Green recently authored the company’s best practice guide for BTB e-mail marketing. The company’s second, this volume addresses formatting, integration and data protection, among other topics.
In a statement about the expansion, Concep said it considers the United States “an extremely important and groundbreaking market for digital communications.”