Skinny Nutritional Corp. has launched its affiliate marketing program through Commission Junction, a ValueClick Inc. company with more than 50,000 online affiliates.
The Bala Cynwyd, PA-based company will use Commission Junction affiliates as a distribution channel for products it distributes such as Skinny Water and Skinny Snacks.
The online channel will complement Skinny Nutritional products’ retail presence.
Skinny Nutritional on June 10 will begin the retail distribution of Skinny Water in SuperTarget stores nationwide. A national rollout to all Target stores is planned for August.
Skinny Water is a natural appetite suppressant that contains Super CitriMax, which is said to be an effective weight-loss supplement, according to Georgetown University studies cited by Skinny Nutritional.