Comic Relief, an anti-poverty charity, retained Flytxt, London, as its wireless technology provider.
Four wireless shops pitched for the account. Flytxt started working with Comic Relief in 2002 when it ran the charity's first premium-rate SMS campaign using one common short code on all four major British networks for Sport Relief 2002.
Comic Relief intends to continue use of wireless marketing to collect opt-ins, maintain relationships with existing supporters and raise funds via Sport Relief 2004 and Red Nose Day 2005 in March next year. It will use Flytxt Direct, a platform that lets brands manage their wireless marketing in-house.
So far, Comic Relief has collected more than $800,000 by running premium-rate SMS efforts during its Red Nose Day and Sport Relief campaigns. Money goes to Comic Relief-funded projects for ending poverty and social injustice in Britain and the poorest countries worldwide.
