Upgrade your year/Single consumer
Agency: TBWAWHYBINTEQUILA New Zealand
Client: ASB
ASB wanted to reach students at their college orientation with information about its Tertiary Banking package. It tasked TBWAWHYBINTEQUILA New Zealand with cutting through the clutter of marketing messages from a number of different businesses blanketing college campuses. The solution? A $10,000 sweepstakes promoted with toilet paper, noodle and bean packages containing information about the banking product. These weren’t cheap giveaways, though: Unlike the bargain-bin brands students usually choose, these had gourmet-style brand names like Heaven’s Throne 487 ply toilet roll, Noodles of Distinction and Gourmet Beans. Eleven thousand students signed up with the bank. Among them were 10 winners of the grand prize.
Creatives
Amy Thexton
Jessica Neale
Michael Goldthorpe
Tamryn Kerr
Ron Fielding
Tracey Fox
Guy Roberts
Special Olympics poster campaign/Nonprofit campaign
Agency: BBDO, New York
Client: Special Olympics
Organizers of the Special Olympics wanted to reduce colloquial use of the words “retard” and “retarded” in the US. It tasked BBDO New York with creating a campaign to drive people to a Web site on which they could pledge not to use the injurious terms. Rather than use the photographic style of most PSAs, BBDO used a simple layout to draw a parallel between these “R” words and other offensive terms. The posters drove 40,000 pledges on the Special Olympics’ site.
Chief Creative Officers
David Lubars, Bill Bruce
Creative Director/Art Director
James Clunie
Creative Director/Copywriter
Pierre Lipton
Wind power/Consumer campaign
Agency: Euro RSCG, Australia
Client: Integral Energy
As strange as it sounds to those of us stateside, January 26 is actually a very hot day — in Australia. It is Australia Day, and Euro RSCG client Integral Energy wanted to promote its wind power offering to the young, suburban families attending a celebration at Parramatta Park near Sydney. A flyer folded into a simple, hand-assembled paper fan was promoted by event organizers as a “free, zero-emission air conditioning unit.” The piece showed homeowners that they could switch to wind power to stay cool, relieving both their wallets and their environment.
Executive Creative Director
Rowan Dean
Creative Director, Direct
Peter Maniaty
Copywriter
Peter Maniaty
Art Directors
Nigel Lovesy, Brett Gosper
FINALISTS
Die burger coffee wraps
Agency
Draftfcb, Cape Town
Client
Die Burger
Show the Love
Agency
Van Schaik
Client
Draftfcb, Cape Town
CD: Glynn Venter
IBM government 2020 campaign
Agency
Ogilvy & Mather, New York
Client
IBM
