Looking Glass Inc. said yesterday that it is offering new customers a low-cost way to use its Cohorts household-based consumer segmentation system.
Based on household-level information, Cohorts divides almost all U.S. households into groups that share distinct demographic, lifestyle and consumer behavior characteristics. Cohorts has 30 homogenous segments, which have been given names that are over-represented within the respective segments.
Looking Glass said that adding its segment codes to customer databases permits users to mine their databases effectively, understanding how each segment interacts with the company and targeting relevant offers to each distinct segment through personalized messages and programs.
Denver-based Looking Glass said it designed the package based on five years of work with clients who have executed successful campaigns using Cohorts.