Cochrane Named Acting CMO of Postal Service

The U.S. Postal Service today appointed 41-year veteran Jim Cochrane as its acting Chief Marketing and Sales Officer, a role vacated this week by Nagisa Manabe. Assuming Cochrane’s former role as chief information officer, also on an acting basis, will be Randy Miskanic, a former deputy chief postal inspector who had been heading up digital solutions for the Post Office.

Cochrane joined the Postal Service as a letter carrier in 1974 and then served 25 years in postal operations in district management, plant management, and package services. He was named to head technology operations in 2013.

Miskanic (left) is charged with advancing new mail intelligence, engineering systems, information technology systems, payment technology, and corporate information security.

Manabe was a Procter & Gamble and Johnson & Johnson marketer brought in by former Postmaster General Patrick Donahoe to help burnish USPS’s consumer marketing efforts. She established the “Priority:You” branding, as well as the “This Is Our Season” campaign to build package business share around the 2014 holidays. Manabe chose to leave her position—some insiders think tellingly—after price and service change requests filed by her office were twice rejected by the Postal Regulatory Commission.

Both Cochrane and Miskanic will report to Postmaster General Megan Brennan.

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