Enterprise marketing management solutions provider Unica Corp. said Aug. 4 that CNS Inc., makers of Breathe Right nasal strips and FiberChoice daily fiber supplements has selected Unica’s Affinium software to streamline its marketing operations.
Waltham, MA-based Unica focuses exclusively on the needs of marketing organizations and its Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management.
CNS Inc., Minneapolis, said it selected Unica based on its ability to meet its technical and functional requirements across marketing planning and budgeting, project management, digital asset management and other marketing needs.
CNS’s marketing department will use Affinium’s marketing resource management capabilities to manage marketing program workflow, approvals, digital asset management and financial management. It expects to streamline its processes, create a central repository for assets and facilitate marketing team collaboration.
A future step will be to expand use of Affinium to the company’s outside vendors responsible for media buying, public relations and creative development, in support of CNS’s “virtual organization” business model.
