Hitmetrix - User behavior analytics & recording

CNNMoney.com traffic highest among business sites in ’06

CNNMoney.com was the most visited business-destination Web site of 2006, according to 12-month averages of the Nielsen/NetRatings Financial News and Information category.

The site beat competitors Forbes.com, Marketwatch.com, BusinessWeek.com and WSJ.com in number of unique visitors, page views and gross-usage minutes.

CNNMoney.com hopes to solidify this title with a site redesign that will feature new interactive business applications and tools that cater to the needs of savvy investors and professionals. It will also add live streaming stock quotes that update automatically.

A personalization module on the home page tracks the last 10 stock quotes viewed or a registered user’s portfolio. There are live quotes and a continuous live stream of company-specific news from CNNMoney.com sources and more than 100 external news feeds.

The stock-quote page has been revamped to allow single-check access to added financial indicators. A new portfolio tracker allows users to track the net asset value of their holdings on a tick-by-tick basis.

Users will be able to subscribe to a variety of targeted e-mail alerts about companies, industries and other subject matters.

The site will also include more broadcast-quality video from CNN and updated blogs from more than a dozen writers at Fortune and Business 2.0.

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