Direct marketing solution company CMS Direct and Web page testing solution provider Optimost have formed a partnership agreement designed to help direct marketers grow their customer bases more quickly across all channels.
The partnership brings together Minneapolis-based CMS Direct‘s expertise in database marketing, consumer co-op data, modeling services and advanced list processing with New York-based Optimost’s rapid real-time Web page testing service.
Optimost’s software and multivariable testing methodology allow e-commerce companies to create and test thousands or even millions of possible permutations of a single Web page to determine which combinations of headlines, price points, graphics, layouts, or any other variables drive the highest conversion rate. The page can then be optimized based on real-time customer response data.
