CMOs on the Move: April 9, 2013

Who it is: Adrienne Lofton Shaw, named CMO of Dockers

What’s her role: She will be responsible for creating and leading the Dockers brand strategy and overseeing global marketing efforts.

Where was she prior: Lofton Shaw was most recently senior marketing director at Under Armour. Previously, she held marketing positions at Target Corporation, General Motors, Planworks/Starcom, MediaVest and, Gap Inc.

Why was she appointed: “We believe Adrienne has the passion, intellect, and unique experience necessary to help connect the Dockers brand with consumers in a meaningful way,” says President Seth Ellison.


Who it is: Michael Lynch, appointed Chief Marketing and Revenue Officer of the Association of Surfing Professionals

What’s his role: He will work to optimize the potential of the group’s new global surfing league, as well as managing all marketing, communications, and sponsorship activities.

Where was he prior: During 17 years at Visa, he led sponsorship initiatives with the NFL, Olympics, and World Cup.

Why was he appointed: “Michael is a highly respected global marketer, a top influencer in the sports industry, and a leader in building brands,” says CEO Paul Speaker.


Who it is: Carrie Russell, named CMO of Davis + Henderson Corporation, a supplier of technology solutions to financial institutions.

What’s her role: Russell will be responsible for marketing, communications and new product commercialization.

Where was she prior: She was most recently SVP at TD Canada Trust. Russell also has served on the boards of Interac, the Canadian Payments Association, the Canadian Bankers Association.

Why was she appointed: “The CMO is central to D+H’s commitment to be the leading provider of financial technology in North America and to ensure the best possible customer experience for our growing list of clients in Canada and the United States,” says CEO Gerrard Schmid.


 Who it is: Andy Sackman, promoted to CMO of Crocs Inc.

What’s his role: He is charged with continuing growth he helped initiate with 22 global e-commerce sites.

Where was he prior: Sackman was VP marketing at the company before assuming his present position. He previously worked as an account director at ad agency Crispin Porter & Bogusky.

Why was he appointed: “Andy has played an integral role in helping the company achieve record global sales while engaging our customer base in new and exciting ways,” says President and CEO John McCarvel.


Who it is: David Levin, named CMO of BAM Advisor Services, an information support provider for financial advisors

What’s his role: Levin will lead the marketing, brand development, and design initiatives.

Where was he prior: He most recently managed his own company, 11 Communications Group, that served clients such as PepsiCo, Microsoft, Mastercard, and General Electric.

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