MKTG Services, a Newtown, PA-based affiliate of CBCInnovis, said yesterday that it has relaunched the MKTG Academic & Professional Book Buyers database.
The MKTG Academic & Professional Book Buyers file has more than 2.1 million last-24-month and 1.4 million last-12-month book buyers. The file previously was known as the CMG Academic and Professional Book Buyer file.
This database is updated biweekly and is sourced from several U.S. book publishers, including Oxford University Press, Aspen Publishers, McGraw-Hill and Yale University Press. The base rate is $95/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters