ClientLogic Specialists Marketing Services, Weehawken, NJ, received management duties for three list files and one package insert program from Children's Wear Digest.
The Children's Wear Digest catalog features upscale apparel for children younger than 12. The last-12-month buyers file has 187,000 names. Selections include recency, dollar, gender, geography and product. Base price is $110/M.
The other two Children's Wear Digest list files now managed by ClientLogic are the Z-24 Enhanced CircBase file and the Just Boys Just Girls file of 32,000 last-12-month buyers.
The Children's Wear Digest package insert program offers 353,000 insert opportunities annually and costs $70/M.