ClientLogic Specialists Marketing Services, Weehawken, NJ, announced two custom modeling opportunities yesterday from HCI Direct Inc. (formerly Hosiery Corporation of America) effective immediately.
The models are built from the HCI Direct Master File of 6 million current and former continuity buyers of pantyhose through the mail. The first type available is a good customer match model, which matches a mailer's best customers to the HCI database to identify prospects that look like the mailer's best customers.
The other type of modeling offered is a response model, which requires analysis of paid responders to create a regression model that can be applied to the HCI file to locate the prospects most likely to respond.
