Business Week Online has named ClickAction Inc., a permission-based e-mail marketing vendor, to handle its electronic newsletters.
The Palo Alto, CA, firm has been selected by Business Week Online for e-mail relationship management services to help the publication build increasingly profitable one-to-one relationships with hundreds of thousands of online subscribers.
Business Week Online, New York, will send several million customized newsletters weekly to several hundred thousand subscribers who have requested information on specific subjects.
“This is huge for us and also, in the same token, positions us very nicely in the publishing arena,” said Amy Sheldon, spokeswoman for ClickAction. “We now provide e-mail marketing services for several publishing clients, including Forbes magazine and Sunset magazine.”
It was only recently that Phase2Media named ClickAction to support its opt-in e-mail marketing business. It will use the ClickAction e-mail management technology.
“Also [through] Phase2Media, we will be introduced to other leading publications, including Elle magazine and Hachette [Filipacchi] publications, which include Car and Driver and George magazines,” Sheldon said.
Another recent client of ClickAction is Bestfoods, formerly known as CPC International. A leading U.S. food marketer acquired last month by packaged goods giant Unilever, Bestfoods will soon launch an e-mail campaign targeting its end-consumers in nearly 110 markets worldwide.
ClickAction will handle several million newsletters weekly for Business Week Online.