Clear Blue Day, an Australian interactive agency, opened its first U.S. office in New York.
The agency is known for creating online marketing campaigns in its home market for clients like Diageo, Unilever, Johnnie Walker, McDonald's and Sunbeam.
Based in Sydney, Clear Blue Day (www.clearblueday.com) was launched in late 2000. It works with clients, but also with ad agencies that lack strong direct marketing capabilities.
“We have a simple promise,” agency managing director Peter Bray said in a statement. “We'll give any agency three brilliant ideas in three days for their clients. If there is no buy-in from the brand, then there is no cost.”