Clarabridge today released Clarabridge 7, joining the latest movement among marketing tech companies to speed actionability of data intelligence by burning down the corporate silos. The new release’s CX Studio promises to provide users a route to exploring the full customer journey in an intuitive manner. A new dashboard and authoring capability allows for “massive rollout,” in Clarabridge’s terms, across an entire enterprise.
Also new are role-based dashboards that translate data in a manner relevant to specific roles, departments, and levels in an organization. The company claims that such personalization lets users take intelligence and feedback and put it immediately into action. CX Engagor expedites that by connecting business units directly with consumers in real time.
“Creating customer loyalty and profitability is no longer a guessing game,” said Nithi Vivatrat, chief product officer at Clarabridge. “Clarabridge 7 makes it possible for large organizations to immediately understand customer needs and wants—regardless of how they interact with the company.”