Clairol Inc., Stamford, CT, received 14,000 responses to an online survey the company ran in November. The survey, designed to boost brand loyalty for the hair care company’s Herbal Essences line, allowed Clairol’s target audience of teen-age girls and young women to vote at www.herbalessences.com for their favorite TV shows and stars.
Categories for the survey included sexiest TV actor, best comedy and best TV couple.
“We have a strong Generation X and Generation Y customer base,” said Ellen Anderson, public relations manager of Clairol. “By using an entertaining and topical-cultural survey like this one, we hope to identify with our customer and strengthen our relations.”