Online local guide Citysearch has released its new version of Citysearch.com with improved local, social and mobile aspects. The company, an operating business of IAC, is expanding its coverage from 140 local city guides to over 75,000 cities and neighborhoods nationwide.
Brandi Willard, senior marketing manager for Citysearch said this creates increased opportunities for local advertisers. “With everything going on in local, people want information right away based on where they live. This presents a huge opportunity for advertisers to really focus and target their messages. They can now drill down to a specific neighborhood to target their demographic,” she said.
Users can also now log into Citysearch through Facebook Connect, which allows them to use their Facebook username and password on and connect their Facebook identity, friends and privacy preferences to Citysearch.
Citysearch has also launched Mobile by Citysearch which allows users to write reviews directly from their phones. “We’ve prioritized the Best of Citysearch content so users can get to top qualified content easily,” Willard said.
Willard did not say there would be new hires associated with the move, but she did say that Citysearch would be tapping into their network of freelancers for expanded coverage.
In the first half of next year Citysearch plans on expanding mobile offerings farther. Users will soon be able to upload photos and videos from their mobile phones as well.