City-County Federal Credit Union, a Minneapolis-based credit union with seven branches, tapped Penn Garritano, also Minneapolis, as its agency of record.
The agency is to rebrand and relaunch the 75-year-old, member-owned credit union. Direct marketing also will work to build membership strength.
City-County traditionally has served the financial services needs of 40,000 city and county employees and their families in Minnesota. But a change in its charter lets it offer membership to anyone who lives, works, attends school or worships in Minneapolis.
The campaign to target a broader base of prospects commences in the summer. DM will be supported with advertising and public relations.
Other Penn Garritano clients include U.S. Bank, Pfizer Animal Health, Deluxe, Medtronic and Polaris.