ChoicePoint Precision Marketing, a ChoicePoint company and provider of direct marketing solutions and database technology for the insurance and financial services industries, announced the availability of its “move-event” marketing program, which includes pre-mover, new mover and new homeowner data.
This program allows clients to reach potential and existing customers at crucial decision-making milestones during the move process, according to Alpharetta, GA-based ChoicePoint Precision Marketing.
According to the National Association of Realtors, more than 6.4 million existing homes were sold in 2006. Research shows an average household spends approximately $9,000 on products and services when moving into a new home.
ChoicePoint Precision Marketing’s move-event marketing program connects marketers with consumers who have placed their home on the market and will most likely relocate within the next 60 to 120 days.
This pre-move period is critical, as many purchase decisions – for new products and services including mortgages, insurance, televisions, cable, telephone and other utilities – are made prior to or within a few days following a move. Additionally, post-move data about new movers and new homeowners is available to help marketers reach consumers about additional purchase decisions related to appliances, furniture and home improvement items.
