Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle has announced a long-overdue customer loyalty program, months after significant food supply chain concerns and customer sicknesses have imperiled the company.

Called Chiptopia, the Mexican-style-food quick service restaurant is committing to running the program from July 1 until September. People will qualify for a free meal if they visit four times in a month and spend at least six dollars. That qualifies them for a mild status. More visits earns medium and eventually hot status, which can earn a catered lunch for 20 people, according to CNN.

It couldn’t come at a more important time for the brand. A recently released American Customer Satisfaction Index Restaurant Report found Chipotle’s score dropped 6% among most brands staying level or increasing.

While Chiptopia is currently targeted as a limited campaign, Chipotle chief creative and development officer Mark Crumpacker said in a statement: “While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program.”

Eater has more details on the program.

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