Hong Kong-based Chinadotcom Corp. yesterday debuted expresso, a Web-based system for e-mail marketers wanting to target China.
The system combines database architecture, profiling technology, campaign software and fulfillment and reporting modules that are accessible through a Web-based user interface.
Expresso executes local-language e-mail campaigns in Chinese and can send 5 million messages a day. It also can report on the number opened and track click-throughs at the individual level.
The system is being targeted at direct marketers in general. Heineken, Hewlett Packard, Fortune, Reader's Digest, GlaxoSmithKline and Yazhou Zhoukan have begun using expresso.
Pricing was unavailable.
